Identify anonymous
B2B website visitors
How does it work?
By linking a visitor’s IP address to Leadinfo's unique database, the software can provide you with an overview of each user from where they work to their navigation patterns.
Start identifying your B2B website visitors and grow your sales funnel!
Generate more and better leads than your competition.
Transform anonymous website visitors to customers.
FAQs about Leadinfo
Is the use of Leadinfo legal under the GDPR?
Yes, the use of Leadinfo is legal under the GDPR, which was introduced as a European privacy law on 25 May 2018.
Leadinfo matches the IP address of the visitor against a publicly available database of company data (such as the Chamber of Commerce). According to the GDPR, the IP address is considered to be private data, and there must be solid justification for its use. The justification is ‘own legitimate interest’, provided for in Article 6(1)(f) of the GDPR. This article states working with personal data is permitted if this serves a clear interest and privacy standards are maintained.
Marketing and analytics are considered to be legitimate interests, and Leadinfo only uses private data in a limited capacity. IP addresses are not saved and only publicly accessible corporate data is shared with the users. This means that Leadinfo maintains privacy standards. As a Leadinfo user, you are obliged to state these facts in your company’s privacy statement, as well as the register of data processing operations.
Does Leadinfo use cookies?
Leadinfo does not use cookies. Recognition of companies is purely based on IP addresses. In addition to this recognition, Leadinfo shows analytical information. For this purpose, we place two first-party cookies through which only the client gets access to information on how their visitors use the website. These cookies are not linked to other information and nothing is shared with third parties. There is no consent required by law for the use of these particular cookies.
Can I contact visitors directly?
You are free to contact visitors directly using data acquired through Leadinfo’s software. The GDPR does not apply to company data such as public telephone numbers. Please be aware that sending unsolicited commercial emails or text messages contravenes spam laws, even when these are sent to public telephone numbers or info@ email addresses. If you’d like to contact a person within a company, you must have a clear basis for doing so, such as an opt-in or a warm client relationship. Simply the fact that someone has visited your site is not a sufficient basis for emailing or calling this person. You will need an additional, specific reason to engage in personal contact.
How do I install the Leadinfo tracking code on my website?
You can install the tracking code by adding the code manually to your website, use Google Tag Manager or use our plug-ins for WordPress, Joomla!, Shopware, Wix, Squarespace or Drupal.
What should I mention on my site when I use Leadinfo?
GDPR requires companies to inform their visitors about what happens to their personal data. They must do so in a privacy statement. An explanation in the Terms and Conditions is not legally valid. You can choose how you would like to word this in your privacy statement. The following is a sample text that you could base your text on: To measure B2B use of our website, we use the Leadinfo solution based in Rotterdam. This service shows us company names and addresses based on the IP addresses of our visitors. The IP address is not stored after use.
How long are IP addresses stored?
Directly after Leadinfo’s systems have received an IP address, matched company data is requested and shown in the portal. The IP addresses are not shown or stored.
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Find out more about Leadinfo and its Capabilities
Automated workflow and pipeline management enable sales opportunities to be progressed quickly and efficiently, while data is effectively shared with and accessed by anyone that needs it.
